I help businesses scale through strategic marketing, efficient operations, and data-driven decision making across sales, logistics, and digital growth.
Most people specialise in one of those. I’ve built my career making sure they work together, because in practice they never sit in separate boxes. A product launch is a marketing campaign, a vendor negotiation, a budget problem and a logistics exercise at the same time.

To keep working where strategy meets execution, in roles that need someone who can build the plan and then run the day it goes live. Long term, to lead a function that owns marketing, events and operations together rather than in silos.

To connect strategy with execution. Plans are easy. What matters is whether the vendor delivers on time, whether the page ranks, and whether the report tells leadership the truth.
Years Of Experience
Building search programs from the ground up: technical health, on-page optimization, off-page authority, and content strategy built around how people actually search. Increasingly AEO and GEO, because search is no longer only ten blue links.
Full ownership from opportunity evaluation to post-event ROI report. Scoring which events are worth attending, negotiating with organisers, running the day, and writing the report that says whether it was worth it.
Vendor sourcing, negotiation, onboarding and on-site coordination across fabrication, AV and logistics. Budgets held within ±5% variance across managed events.
Specialized in Marketing and Operations, developing expertise in strategic marketing, operations management, and data-driven business decision making. Awarded a scholarship for academic excellence during the program.
Graduated as college topper with a scholarship for academic excellence. The program strengthened my analytical thinking, problem-solving ability, and structured approach to complex challenges.
Applying AI tools to marketing workflows, from content operations to search visibility in AI-driven results.
Foundation across SEO, SEM, social and analytics. The groundwork the rest was built on.
Own end-to-end digital marketing and event management for a deep-tech counter-drone and autonomous aerial defense brand. Built the SEO strategy from scratch across on-page, off-page and technical, taking core commercial keywords to page one of Google. Planned and executed launch events for two flagship products, managing vendor negotiation, budgets and on-ground delivery. Drove a 25% increase in qualified B2B leads within three months.
Managed daily operations and coordinated with local administration through the COVID-19 crisis. Facilitated district-wide distribution of essential supplies and organized scheduling with government officials.
Supervised inbound and outbound shipment operations on the hub floor, tracking dispatch turnaround and connection efficiency against daily network targets. Enforced SOP compliance across bag handling, sortation and hub operations. Planned shift-wise manpower against volume forecasts.
Built performance dashboards and tracked KPIs in Excel, forecasting demand on a bi-weekly cycle. Executed B2B and B2C sales calls and resolved client objections to strengthen brand engagement.